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- W2234342495 abstract "Chapter 3 discusses the impact Uniform across the Board Promotions have on short-term retail sales and compares this impact to other types of price promotions. A hierarchical Bayes model will be applied to analyze weekly store-level data of 742 stores over 4 years to further discuss which characteristics of a retail store portfolio support the short-term effectiveness of UABPs. Furthermore the analysis in this chapter shows whether those store characteristics are generally favorable for retail price promotions or whether this is a particularity for UABPs. The chapter concludes with managerial considerations regarding the short-term use of UABPs." @default.
- W2234342495 created "2016-06-24" @default.
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- W2234342495 date "2014-01-01" @default.
- W2234342495 modified "2023-09-25" @default.
- W2234342495 title "Impact of Uniform Across the Board Promotions on Short-Term Store Revenues" @default.
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- W2234342495 doi "https://doi.org/10.1007/978-3-319-07115-2_3" @default.
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