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• W2234852440 abstract "Isletmeler icin musterilere ulasmada internetin kullanimi giderek daha fazla cazip hale gelmektedir. TUIK’in 2014 Agustos’ta yayinladigi Hanehalki Bilisim Teknolojileri Kullanim Arastirmasi sonuclarina gore Internet kullanan bireylerin internet uzerinden kisisel kullanim amaciyla mal veya hizmet siparisi verme ya da satin alma orani %30,8 olmustur. Internet kanaliyla mal ve hizmet satan isletmelere, musterilerin alisveris niyetini etkileyen faktorler hakkinda yol gosterici olmak giderek daha cok onem kazanmaktadir. Bu nedenle calisma, internet uzerinden alisveris yapan tuketicilerin niyetini etkileyen faktorler icin, 1989 yilinda Davis tarafindan gelistirilen Teknoloji Kabul Modeli’nden (TKM) yola cikmistir. Bu arastirma, internet kullanan toplam 680 kisiden elde edilen verilerle, online alisveris niyetini etkileyen faktorleri, Yapisal Esitlik Modellemesi kullanarak incelemistir. Algilanan kullanim kolayligi, algilanan kullanislilik, algilanan haz, tutum ve niyetin yani sira modelde algilanan bilgi kalitesi, algilanan sistem kalitesi, algilanan hizmet kalitesi, magaza bilinirligi, guven ve oznel norm degiskenlerine de yer verilmistir. Onerilen model, yeterli uyum iyiligi degerlerini vermistir. Arastirmanin bulgularina gore oznel norm haric olmak uzere modelde kullanilan tum degiskenler arasindaki yol katsayilari anlamlidir. Calismaya gore, oznel norm, tuketicilerin online alisveris niyetini belirlemede rol oynamamaktadir. The usage of internet while reaching to customers is getting more attractive day by day to firms. According to the TurkStat results of consumers information technology usage report that published in August 2014, individual internet users orders or buyings rate for their own usage was %30,8. It is getting more important today to help firms that are selling goods and services online, understand the buying intensions of internet consumers. Therefore, in order to understand those intensions, this study inspired from Technology Acceptance Model (TAM) which was developed by Davis in 1989. The data used in this research is gathered from a sample of 680 internet users and with the help of the relevant theory, the factors affecting online shopping intention are analyzed by structural equation modelling. In addition to perceived ease of use, perceived usefulness, perceived enjoyment, attitude and intention, information quality, perceived system quality, perceived service quality, store familiarity, trust and subjective norm variables are also used in the model. The proposed model submitted sufficient goodness of fit values. According to the findings of the research, it can be said that except of subjective norm, all other path coefficients between variables are significant. Subjective norm does not play any role in determining the consumers online shopping intention." @default.
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• W2234852440 date "2015-12-31" @default.
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• W2234852440 title "İnternet Üzerinden Alışveriş Niyetini Etkileyen Faktörlerin Genişletilmiş Teknoloji Kabul Modeli Kullanarak İncelenmesi Ve Bir Model Önerisi (An Investigation And A Model Suggestion For Factors Affecting Online Shopping Intention Using Extended Technology" @default.
• W2234852440 doi "https://doi.org/10.18657/yecbu.76242" @default.
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