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- W2234954287 abstract "This study was undertaken to analyze the customers’ satisfaction with banking services with specific focus of Standard Chartered Bank in Tanzania. The specific objectives of the study were: to assess the level of customer satisfaction basing on customers intention to remain as clients; to examine the level of customer satisfaction basing on customers intention to recommend the service of the Standard Chartered Bank to third parties; and to measure the overall level of customer willingness to pay a higher price for services rendered by Standard Chartered Bank. A total of 135 respondents were sampled by using non-probability convenient sampled technique, and data was collected by means of a self-administered questionnaire. Data on socio-economic characteristics of the customers was analyzed by using descriptive analysis. Mann-Whitney test was applied to compare satisfaction levels between satisfied and dissatisfied customers. Results show that majority of the customers were satisfied with the Standard Chartered Bank. Non-parametric results show that customers were satisfied with the quality and service time (p 0.1). Basing on the findings of the study it is recommended to that the Standard Chartered Bank should maintain the quality of financial services offered by the bank. This can be done by institutionalizing quality control and assurance measures as well as a strong monitoring and evaluation system for the services quality within the bank." @default.
- W2234954287 created "2016-06-24" @default.
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- W2234954287 date "2014-01-01" @default.
- W2234954287 modified "2023-09-27" @default.
- W2234954287 title "Analysis of Customers’ Satisfaction With Banking Services: A Case Of Standard Chartered Bank" @default.
- W2234954287 hasPublicationYear "2014" @default.
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