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- W223541330 abstract "Change initiatives from middle management adopted by top management increase competitive advantage and overall performance of numerous organizations (Floyd and Wooldridge, 1992; 1996; 1997; Westley, 1990; Wooldridge and Floyd, 1990; Wooldridge et al., 2008). Those not within top management ranks can be viewed as of (Floyd and Wooldridge, 2000; Kanter, 1983; Nonaka, 1994). These change agents can focus on a range of activities from process improvements in operations to current strategic initiatives. Regardless of change, it is often necessary for a particular firm's culture to encourage bottom-up change for managers to succeed (Howard-Grenville, 2007; Ling et al., 2005). Because of importance of organizational change, how managers sell issues upward is an important area of investigation. Based on prior research (Goffman, 1981; Pentland, 1992), Dutton and colleagues identify issue-selling activities as and define term as the behaviors that constitute an interaction (Dutton et al., 2001: 716). More recently, Howard- Grenville (2007) adopts term to examine their temporal patterns. In a recent exploration of issue selling over time, Howard-Grenville (2007) states, based on qualitative data, there is no magic formula for how to sell issues successfully. In fact, qualitative research on issue selling has indicated that same actions or can be used in both successful and unsuccessful issue-selling efforts (Dutton et al., 2001; Dutton and Jackson, 1987; Howard-Grenville, 2007). The issue-selling particularly important for success have yet to be specified in research studies. However, issues continue to be successfully sold and implemented, convincing top management that changes are needed to influence company practices. Issue selling refers to individuals' behaviors that are directed toward affecting others' attention to and understanding of events, developments, and trends that have implications for organizational performance (Dutton and Ashford, 1993; Dutton et al., 2001). The issue sellers determine through their selling strategy which issues will be offered for implementation to top management (Ocasio, 1997). This view of change via issue selling is part of a growing trend (Morrison and Phelps, 1999). However, due to limited number of studies focused specifically on issue selling, results leave many questions yet to be explored. Prior research on issue selling has used a well-developed qualitative approach to identify processes prevalent when selling issues (Dutton and Ashford, 1993; Dutton et al., 2002; Dutton el al., 2001; Howard-Grenville, 2007). Research has not presented a quantitative measure of issue-selling moves. Also, although some have been identified, research has yet to determine which are critical for successful adoption and implementation of an issue. The purpose of this study is threefold. First, theoretical work of Dutton and colleagues (Dutton and Ashford, 1993; Dutton et al., 2001) and attention- based view of firm (Ocasio, 1997) are used to guide examination of managers as change agents selling an issue. Based on moves that matter (Dutton et al., 2001), this work develops an empirical measure of issue-selling moves. Building from Dutton and Ashford (1993) and Howard-Grenville (2007), this measure incorporates issue- selling process' temporal element to propose and test specific hypotheses on impact of on issue-selling success. Second, measure determines which issue- selling impact probability of successful selling and adoption of issues in organization. Third, it begins to build a nomological network around issue- selling process by examining an antecedent: prior issue-selling knowledge. Issue-Selling Process Dutton and Ashford (1993) theorize that issue-selling occur in two forms: packaging (how issue is framed and presented) and selling (involvement of others and communication tactics). …" @default.
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- W223541330 date "2011-09-22" @default.
- W223541330 modified "2023-09-23" @default.
- W223541330 title "Preparation and Prior Experience in Issue-Selling Success" @default.
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