Matches in SemOpenAlex for { <https://semopenalex.org/work/W2236011781> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2236011781 abstract "This is a study on the move structure of formula milk product pamphlets and sample boxes that are chosen by Malaysian parents for their toddlers. The framework used to analyse the samples in this study is the nine-move structure for advertisements introduced by Kathpalia (1992). The main outcome of this study is to find out the communicative purpose of formula milk pamphlets and sample boxes and the rhetorical structure that is used to create these samples. The study finds the information desired by parents, in order to make an informed decision to help advertisers decide how to best use the limited space available. Those moves that have a frequency of 75% or above are prominent moves. The results of the findings show that the communicative purpose of the formula milk pamphlets and sample boxes are to inform and persuade potential customers to buy the product. The prominent moves of this study is Appraising the Product, Identifying the Company, Urging Action, Attracting Action, Justifying the Product, and giving Related Information that helped realize the communicative purposes. Interpersonal metadiscourse occurred in 78% of the pamphlets and sample boxes to engage the reader and to realize the different moves. The findings also show that the top three information that parents need in order to make an informed decision on the formula milk for their child is the ingredients used to make the product, where it is produced, and what needs of their child it meets. It is hoped that from this research findings, a better understanding of the structure of formula milk advertisements can be achieved." @default.
- W2236011781 created "2016-06-24" @default.
- W2236011781 creator A5091192024 @default.
- W2236011781 date "2015-01-01" @default.
- W2236011781 modified "2023-09-27" @default.
- W2236011781 title "A genre analysis of formula milk pamphlets and sample boxes / Delicia Ng Ly-Ann" @default.
- W2236011781 hasPublicationYear "2015" @default.
- W2236011781 type Work @default.
- W2236011781 sameAs 2236011781 @default.
- W2236011781 citedByCount "0" @default.
- W2236011781 crossrefType "dissertation" @default.
- W2236011781 hasAuthorship W2236011781A5091192024 @default.
- W2236011781 hasConcept C10138342 @default.
- W2236011781 hasConcept C111919701 @default.
- W2236011781 hasConcept C112698675 @default.
- W2236011781 hasConcept C121332964 @default.
- W2236011781 hasConcept C138885662 @default.
- W2236011781 hasConcept C144133560 @default.
- W2236011781 hasConcept C15744967 @default.
- W2236011781 hasConcept C164850336 @default.
- W2236011781 hasConcept C182306322 @default.
- W2236011781 hasConcept C185592680 @default.
- W2236011781 hasConcept C192562157 @default.
- W2236011781 hasConcept C198531522 @default.
- W2236011781 hasConcept C2524010 @default.
- W2236011781 hasConcept C2776649282 @default.
- W2236011781 hasConcept C2778572836 @default.
- W2236011781 hasConcept C2780791683 @default.
- W2236011781 hasConcept C33923547 @default.
- W2236011781 hasConcept C41008148 @default.
- W2236011781 hasConcept C41895202 @default.
- W2236011781 hasConcept C43617362 @default.
- W2236011781 hasConcept C62520636 @default.
- W2236011781 hasConcept C77805123 @default.
- W2236011781 hasConcept C90673727 @default.
- W2236011781 hasConceptScore W2236011781C10138342 @default.
- W2236011781 hasConceptScore W2236011781C111919701 @default.
- W2236011781 hasConceptScore W2236011781C112698675 @default.
- W2236011781 hasConceptScore W2236011781C121332964 @default.
- W2236011781 hasConceptScore W2236011781C138885662 @default.
- W2236011781 hasConceptScore W2236011781C144133560 @default.
- W2236011781 hasConceptScore W2236011781C15744967 @default.
- W2236011781 hasConceptScore W2236011781C164850336 @default.
- W2236011781 hasConceptScore W2236011781C182306322 @default.
- W2236011781 hasConceptScore W2236011781C185592680 @default.
- W2236011781 hasConceptScore W2236011781C192562157 @default.
- W2236011781 hasConceptScore W2236011781C198531522 @default.
- W2236011781 hasConceptScore W2236011781C2524010 @default.
- W2236011781 hasConceptScore W2236011781C2776649282 @default.
- W2236011781 hasConceptScore W2236011781C2778572836 @default.
- W2236011781 hasConceptScore W2236011781C2780791683 @default.
- W2236011781 hasConceptScore W2236011781C33923547 @default.
- W2236011781 hasConceptScore W2236011781C41008148 @default.
- W2236011781 hasConceptScore W2236011781C41895202 @default.
- W2236011781 hasConceptScore W2236011781C43617362 @default.
- W2236011781 hasConceptScore W2236011781C62520636 @default.
- W2236011781 hasConceptScore W2236011781C77805123 @default.
- W2236011781 hasConceptScore W2236011781C90673727 @default.
- W2236011781 hasLocation W22360117811 @default.
- W2236011781 hasOpenAccess W2236011781 @default.
- W2236011781 hasPrimaryLocation W22360117811 @default.
- W2236011781 hasRelatedWork W1578680351 @default.
- W2236011781 hasRelatedWork W1608491307 @default.
- W2236011781 hasRelatedWork W2049730400 @default.
- W2236011781 hasRelatedWork W20777635 @default.
- W2236011781 hasRelatedWork W2107178074 @default.
- W2236011781 hasRelatedWork W2319631808 @default.
- W2236011781 hasRelatedWork W2345496671 @default.
- W2236011781 hasRelatedWork W2419488663 @default.
- W2236011781 hasRelatedWork W250101896 @default.
- W2236011781 hasRelatedWork W2548542431 @default.
- W2236011781 hasRelatedWork W2550714645 @default.
- W2236011781 hasRelatedWork W2559944962 @default.
- W2236011781 hasRelatedWork W2564088864 @default.
- W2236011781 hasRelatedWork W2726994963 @default.
- W2236011781 hasRelatedWork W2944198465 @default.
- W2236011781 hasRelatedWork W2948559238 @default.
- W2236011781 hasRelatedWork W3148484405 @default.
- W2236011781 hasRelatedWork W63564644 @default.
- W2236011781 hasRelatedWork W2193918059 @default.
- W2236011781 hasRelatedWork W2566522985 @default.
- W2236011781 isParatext "false" @default.
- W2236011781 isRetracted "false" @default.
- W2236011781 magId "2236011781" @default.
- W2236011781 workType "dissertation" @default.