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- W2236587744 abstract "This paper explores the connection between business and culture and discusses in which way the extended, in-depth understanding of the target market culture can improve the economic success of an internationally active company. The purpose of the paper is to show that achieving success in the international arena can be increased through cross-cultural training. The paper stresses the need of understanding how to negotiate a global cross-cultural business environment as one of the factors influencing economic success, and it attempts to set the framework for further research into the cost of cultural influence." @default.
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- W2236587744 date "2013-01-01" @default.
- W2236587744 modified "2023-09-27" @default.
- W2236587744 title "Economic Impact of Cross – Cultural Understanding" @default.
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- W2236587744 doi "https://doi.org/10.2139/ssrn.2238971" @default.
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