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- W2237582041 abstract "Brand power thrives in the pharmaceutical industry. Trademarks underpin drug promotion, while patents are the keystone of the industry's research. When used in tandem, both tools of intellectual property prevent market incursion by cheaper, possibly equivalent generics. Multinational drug companies use domestic and international fora to secure these objectives. This article explores the intersection of patent expiry and power branding, to demonstrate how pharmaceutical conglomerates may have manipulated the medical profession. (author abstract)" @default.
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- W2237582041 date "1999-01-01" @default.
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- W2237582041 title "A drug by any other name: brand power in the pharmaceutical industry" @default.
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