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- W2237641337 abstract "Today, virtual world and its online experiences come into prominence. In terms of advertising in new media, understanding what users do and how they behave online is crucial for not only computer scientists, but also advertisers and marketing professionals. Traditional communication and advertising models fall short to explain online behaviors of consumers because none of them considers interactive nature of Web 2.0. Advertising and computer science theorists develop interactive models to gain insight into online behaviors of consumers. By this way, computer" @default.
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- W2237641337 date "2015-10-01" @default.
- W2237641337 modified "2023-09-27" @default.
- W2237641337 title "INTERACTIVE ADVERTISING MODELS: A META-ANALYSIS" @default.
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