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- W2238269402 abstract "When people choose they often prefer similarity, rather than complementarity. This paper argues that the evaluation of a holiday destination is no exception to this tendency. The study introduces tourist–destination personality similarity (TDPS) as a concept that is distinct from perceived overall fit (POF) between tourist and destination, and examines the effects of these two concepts of congruence on vacationers’ satisfaction and recommendation behavior. Examining a sample of actual vacationers ( N = 308) in a holiday resort, TDPS and POF emerged as two related, but distinct concepts: TDPS was a driver of POF, which in turn increased tourists’ satisfaction and actual recommendations of the destination. Our results confirm TDPS as a valuable tool for tourism brand managers and tourism research." @default.
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- W2238269402 date "2016-08-05" @default.
- W2238269402 modified "2023-10-12" @default.
- W2238269402 title "The Benefits of Similarity between Tourist and Destination Personality" @default.
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- W2238269402 doi "https://doi.org/10.1177/0047287515606813" @default.
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