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- W2238848189 abstract "Explores the role played by Australian female shoppers in post-World War II consumerism in the 1950's-60's in relation to commercial marketing of electrical appliances, including refrigerators, vacuums, and washing machines. The women were targeted in the" @default.
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- W2238848189 date "2003-01-01" @default.
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- W2238848189 title "'The Lady Means Business': Marketing To The Electrical Appliance Consumer In The 1950s And 60s" @default.
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