Matches in SemOpenAlex for { <https://semopenalex.org/work/W2239221071> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W2239221071 endingPage "493" @default.
- W2239221071 startingPage "491" @default.
- W2239221071 abstract "How do technology marketers employ psychographics? In spite of increasing attention in the B2B literature, psychographics is infrequently used. Psychographic thinking without formal analysis was common. A behavioral mindset (psychographics) improves segmentation analyses. Demographics did not impact the use of organizational psychographics. Motivation, relationship and risk were key psychographic inputs." @default.
- W2239221071 created "2016-06-24" @default.
- W2239221071 creator A5089835147 @default.
- W2239221071 date "2014-10-08" @default.
- W2239221071 modified "2023-10-16" @default.
- W2239221071 title "Using Psychographics to Segment B2B Technology Markets: An Exploratory Study" @default.
- W2239221071 cites W1480194327 @default.
- W2239221071 cites W1485041210 @default.
- W2239221071 cites W1977264517 @default.
- W2239221071 cites W2021238712 @default.
- W2239221071 cites W2036978913 @default.
- W2239221071 cites W2047541804 @default.
- W2239221071 cites W2049188220 @default.
- W2239221071 cites W2049517942 @default.
- W2239221071 cites W22572278 @default.
- W2239221071 cites W2782267850 @default.
- W2239221071 cites W333630203 @default.
- W2239221071 doi "https://doi.org/10.1007/978-3-319-10873-5_288" @default.
- W2239221071 hasPublicationYear "2014" @default.
- W2239221071 type Work @default.
- W2239221071 sameAs 2239221071 @default.
- W2239221071 citedByCount "0" @default.
- W2239221071 crossrefType "book-chapter" @default.
- W2239221071 hasAuthorship W2239221071A5089835147 @default.
- W2239221071 hasConcept C112698675 @default.
- W2239221071 hasConcept C125308379 @default.
- W2239221071 hasConcept C144024400 @default.
- W2239221071 hasConcept C144133560 @default.
- W2239221071 hasConcept C149923435 @default.
- W2239221071 hasConcept C154945302 @default.
- W2239221071 hasConcept C162853370 @default.
- W2239221071 hasConcept C192481860 @default.
- W2239221071 hasConcept C2778491294 @default.
- W2239221071 hasConcept C2780084366 @default.
- W2239221071 hasConcept C41008148 @default.
- W2239221071 hasConceptScore W2239221071C112698675 @default.
- W2239221071 hasConceptScore W2239221071C125308379 @default.
- W2239221071 hasConceptScore W2239221071C144024400 @default.
- W2239221071 hasConceptScore W2239221071C144133560 @default.
- W2239221071 hasConceptScore W2239221071C149923435 @default.
- W2239221071 hasConceptScore W2239221071C154945302 @default.
- W2239221071 hasConceptScore W2239221071C162853370 @default.
- W2239221071 hasConceptScore W2239221071C192481860 @default.
- W2239221071 hasConceptScore W2239221071C2778491294 @default.
- W2239221071 hasConceptScore W2239221071C2780084366 @default.
- W2239221071 hasConceptScore W2239221071C41008148 @default.
- W2239221071 hasLocation W22392210711 @default.
- W2239221071 hasOpenAccess W2239221071 @default.
- W2239221071 hasPrimaryLocation W22392210711 @default.
- W2239221071 hasRelatedWork W1501019666 @default.
- W2239221071 hasRelatedWork W1585416350 @default.
- W2239221071 hasRelatedWork W1979413593 @default.
- W2239221071 hasRelatedWork W2014518500 @default.
- W2239221071 hasRelatedWork W2509169319 @default.
- W2239221071 hasRelatedWork W2780702876 @default.
- W2239221071 hasRelatedWork W3122019260 @default.
- W2239221071 hasRelatedWork W3122197929 @default.
- W2239221071 hasRelatedWork W894055555 @default.
- W2239221071 hasRelatedWork W2486671499 @default.
- W2239221071 isParatext "false" @default.
- W2239221071 isRetracted "false" @default.
- W2239221071 magId "2239221071" @default.
- W2239221071 workType "book-chapter" @default.