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- W2239308162 abstract "The objective of this study was to identify and analyze the opportunities ofnew technologies for companies and how they take benefit of it. The mostimportant online marketing tools were presented in detail to underpin thetheoretic concepts of marketing. Online marketing is not only importantfor companies to increase turnover, it is nowadays necessary to staycompetitive to survive. Companies which do not implement onlinemarketing in their classical marketing activities have a strong competitivedisadvantage in today’s environment. The study shows how onlinemarketing tools have to be used to be successful, but it also shows thatexaggerated use of these tools could have the contrary effect. Everyactivity has to be well-planned and well-considered.Keywords: Online Marketing, Online Marketing Tools, Online Success,Companies, Effect." @default.
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- W2239308162 date "2013-05-10" @default.
- W2239308162 modified "2023-09-26" @default.
- W2239308162 title "A case study of Online Marketing Tools Improving OnlineSuccess" @default.
- W2239308162 hasPublicationYear "2013" @default.
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