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- W2241452319 abstract "Local government tourism managers play a vital role in the development and promotion of Australia's domestic tourism product. Yet, within the schema of the public sector involvement in tourism these individuals are largely ignored. State and Commonwealth tourism professionals have a much higher profile and the functions of their organisations are much better understood. This paper reports on a study of local government tourism managers in July and August 1995. It provides benchmark information on local government tourism managers and offers insights into their career paths. It further identifies a number of issues affecting the ability of local government staff to perform their job. The study revealed that local government managers are highly mobile, typically changing jobs every one to three years. Most lack formal qualifications in tourism, marketing or local government and many enter the field of public sector tourism promotion from a non-tourism or marketing background. Increasingly, however, the level of qualifications and relevant work experience demanded by local government is increasing. As well, clearly defined gender roles are evident in local government tourism activities. Finally, many local government tourism officials feel that local councils place unrealistic expectations on them." @default.
- W2241452319 created "2016-06-24" @default.
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- W2241452319 date "1996-01-01" @default.
- W2241452319 modified "2023-09-27" @default.
- W2241452319 title "Local government tourism managers: Professionals or practitioners?" @default.
- W2241452319 hasPublicationYear "1996" @default.
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