Matches in SemOpenAlex for { <https://semopenalex.org/work/W224156987> ?p ?o ?g. }
- W224156987 abstract "There is growing interest in the ethical and social marketing approaches of companies among academics and practitioners alike. Ethical marketing is the application of ethics into the marketing process. Social marketing seeks to influence a target audience, not for the marketers’ benefit, but for the greater social good, such as the general society. In this chapter, we make and develop the links between ethical and social marketing with fairness management, which is associated with justice and morality. There is scant research on all these areas in Asia. By putting these concepts and practices in context, our book also provides insights and knowledge for general management. We outline the main themes, cases and sectors across the 14 economies we cover in North East, South East and South Asia, and each of the chapters." @default.
- W224156987 created "2016-06-24" @default.
- W224156987 creator A5043029542 @default.
- W224156987 creator A5051474010 @default.
- W224156987 date "2015-01-01" @default.
- W224156987 modified "2023-09-24" @default.
- W224156987 title "Introduction to ethical and social marketing in Asia" @default.
- W224156987 cites W119362845 @default.
- W224156987 cites W1538485109 @default.
- W224156987 cites W1556357883 @default.
- W224156987 cites W1559411396 @default.
- W224156987 cites W1709698377 @default.
- W224156987 cites W1736876911 @default.
- W224156987 cites W1824138199 @default.
- W224156987 cites W1966952142 @default.
- W224156987 cites W1967089306 @default.
- W224156987 cites W1968954938 @default.
- W224156987 cites W1975894920 @default.
- W224156987 cites W1978188869 @default.
- W224156987 cites W1979907230 @default.
- W224156987 cites W1982344044 @default.
- W224156987 cites W1984164442 @default.
- W224156987 cites W1992148076 @default.
- W224156987 cites W1994594674 @default.
- W224156987 cites W1995923625 @default.
- W224156987 cites W1999727695 @default.
- W224156987 cites W2019984632 @default.
- W224156987 cites W2022247505 @default.
- W224156987 cites W2027499859 @default.
- W224156987 cites W2027906077 @default.
- W224156987 cites W2034025364 @default.
- W224156987 cites W2035924871 @default.
- W224156987 cites W2057217075 @default.
- W224156987 cites W2059518795 @default.
- W224156987 cites W2072828624 @default.
- W224156987 cites W2078591275 @default.
- W224156987 cites W2089939735 @default.
- W224156987 cites W2092506497 @default.
- W224156987 cites W2102292870 @default.
- W224156987 cites W2109954531 @default.
- W224156987 cites W2116653840 @default.
- W224156987 cites W2121858622 @default.
- W224156987 cites W2137705772 @default.
- W224156987 cites W2163509832 @default.
- W224156987 cites W2165815793 @default.
- W224156987 cites W2165849860 @default.
- W224156987 cites W2166257930 @default.
- W224156987 cites W2170500788 @default.
- W224156987 cites W2189857645 @default.
- W224156987 cites W2192556578 @default.
- W224156987 cites W2738178465 @default.
- W224156987 cites W3010739673 @default.
- W224156987 cites W3124125159 @default.
- W224156987 cites W325480512 @default.
- W224156987 cites W62084516 @default.
- W224156987 cites W628593677 @default.
- W224156987 doi "https://doi.org/10.1016/b978-0-08-100097-7.00001-5" @default.
- W224156987 hasPublicationYear "2015" @default.
- W224156987 type Work @default.
- W224156987 sameAs 224156987 @default.
- W224156987 citedByCount "0" @default.
- W224156987 crossrefType "book-chapter" @default.
- W224156987 hasAuthorship W224156987A5043029542 @default.
- W224156987 hasAuthorship W224156987A5051474010 @default.
- W224156987 hasConcept C119232533 @default.
- W224156987 hasConcept C144024400 @default.
- W224156987 hasConcept C144133560 @default.
- W224156987 hasConcept C162853370 @default.
- W224156987 hasConcept C166957645 @default.
- W224156987 hasConcept C17744445 @default.
- W224156987 hasConcept C199539241 @default.
- W224156987 hasConcept C200113983 @default.
- W224156987 hasConcept C205649164 @default.
- W224156987 hasConcept C2779343474 @default.
- W224156987 hasConcept C2779541609 @default.
- W224156987 hasConcept C39549134 @default.
- W224156987 hasConceptScore W224156987C119232533 @default.
- W224156987 hasConceptScore W224156987C144024400 @default.
- W224156987 hasConceptScore W224156987C144133560 @default.
- W224156987 hasConceptScore W224156987C162853370 @default.
- W224156987 hasConceptScore W224156987C166957645 @default.
- W224156987 hasConceptScore W224156987C17744445 @default.
- W224156987 hasConceptScore W224156987C199539241 @default.
- W224156987 hasConceptScore W224156987C200113983 @default.
- W224156987 hasConceptScore W224156987C205649164 @default.
- W224156987 hasConceptScore W224156987C2779343474 @default.
- W224156987 hasConceptScore W224156987C2779541609 @default.
- W224156987 hasConceptScore W224156987C39549134 @default.
- W224156987 hasLocation W2241569871 @default.
- W224156987 hasOpenAccess W224156987 @default.
- W224156987 hasPrimaryLocation W2241569871 @default.
- W224156987 hasRelatedWork W1506491439 @default.
- W224156987 hasRelatedWork W1526957415 @default.
- W224156987 hasRelatedWork W1605297432 @default.
- W224156987 hasRelatedWork W1968952814 @default.
- W224156987 hasRelatedWork W2023971668 @default.
- W224156987 hasRelatedWork W2056136159 @default.
- W224156987 hasRelatedWork W2068864336 @default.
- W224156987 hasRelatedWork W2134478012 @default.
- W224156987 hasRelatedWork W2181388120 @default.