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- W2241717748 abstract "A method for objectively measuring the effect of traffic management on retailer's receipts is discussed. It identifies the need for information on these effects and, by considering the impact of traffic management on retailing activities in general terms, highlights the problems in obtaining such information. A checklist of criteria for studies designed to measure effects on trading performance is presented and used as a basis for developing a new method designed to be both objective and generally applicable. The method involves collection of indexed monthly receipts for a stratified sample of individual shops and the use of national control data to project expected levels of trade. These are used to identify changes in trading performances. The method is tested by using a traffic management scheme in York, England. Results indicate that effects, while significant, were smaller than those claimed by traders and were short lived. Outstanding methodological issues are identified. (Author)" @default.
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- W2241717748 date "1981-01-01" @default.
- W2241717748 modified "2023-09-28" @default.
- W2241717748 title "MONITORING TRAFFIC MANAGEMENT ON RETAILING ACTIVITIES: PROBLEMS AND POSSIBLE SOLUTIONS" @default.
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