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• W2241939031 abstract "Country of origin (COO) is considered an important factor in numerous purchase decisions. Research has indicated the strength of its role in textiles and fashion clothing, automobiles, fine wines, consumer electronics, and services, to name a few of the many applications among product categories. Research over the past five years has reported that air travelers consider COO in evaluating options and arranging travel plans. The research documented in this paper integrated COO and consumer ethnocentrism research in developing the logic for airline choice among Canadian, American, and Mexican air travelers. The argument posits that a preference for local versus foreign products or services, in this study airline services, is a function of one's strength of national identity which is dependent upon the influence of social identity in defining one's self." @default.
• W2241939031 created "2016-06-24" @default.
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• W2241939031 date "2000-01-01" @default.
• W2241939031 modified "2023-09-26" @default.
• W2241939031 title "COUNTRY LOYALTY AMONG AIR TRAVELLERS: A NORTH AMERICAN PERSPECTIVE" @default.
• W2241939031 hasPublicationYear "2000" @default.
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