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- W2242804909 abstract "Bilateral deals for large clients or key account management (henceforth KAM) is traditionally justified in terms of the importance of a long-term association between a firm and such clients. However, in this paper we offer a different rationale for a seller to apply KAM to its large buyers. When facing large buyers, a firm can use KAM to deal with such buyers" @default.
- W2242804909 created "2016-06-24" @default.
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- W2242804909 date "2013-01-01" @default.
- W2242804909 modified "2023-09-27" @default.
- W2242804909 title "Large buyers, preferential treatment and cartel stability" @default.
- W2242804909 hasPublicationYear "2013" @default.
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