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• W224337771 abstract "ABSTRACT Studies have demonstrated that information technology (IT) has a positive affect on small businesses. Implementing IT is critical for small business owners given the potentially positive impact it can have on operations and firm performance. Electronic commerce is becoming more prominent and small business owners are developing strategies to diffuse this technology in their firms. Strategic planning includes examining organizational member attitudes regarding this technology. Using sociotechnical systems theory as a foundation, the study explores pre-adoption attitudes toward e-commerce technology and factors that may influence these attitudes. Perspectives held by owners, managers, and employees of small businesses are also examined. Five hypotheses were generated using data collected from 313 members of small business organizations. The results indicate that technology involvement and experience favorably affect attitudes toward e-commerce technology. Organizational members were found to differ in their technology involvement, experience, and attitudes toward e-commerce. INTRODUCTION Information technology (IT) has become increasingly prominent in the business milieu. Studies indicate that IT has a positive effect on small businesses in the manufacturing, service, and retail sectors (Julien, 1995; Prewitt, 1994; Schafer, 1995). The diffusion of technology has been associated with increased productivity and efficiency, firm growth, and reduced costs (Cooper & Zmud, 1990; Doukidis, Smithson, & Lybereas, 1994; Ray, Harris, & Dye, 1994). Implementing IT is particularly salient for small business owners given the potentially positive effect on operations and firm performance (Julien, 1995;Schafer, 1995; Thong & Yap, 1995). Electronic commerce (e-commerce) is one type of technology that has become prominent in the business environment. Researchers estimate that in 1998 e-commerce generated approximately $301 billion inrevenue in the U.S. During this same period consumers spent approximately $8 billion on electronic transactions (Leibovich, Smart, & Dugan, 1999). Studies indicate that e-commerce can be used to increase business growth and better meet customer needs (Julien & Raymond, 1994; Thong & Yap, 1995). Leibs (1999) reports that business owners indicate that e-commerce represents a majority of their near term revenue growth and that ecommerce is important to the firm's strategic initiatives. While there are many benefits associated with IT in general and e-commerce specifically, small business owners have to assess and analyze how e-commerce technology may influence the firm as well as the firm's operations. Introducing new technology within an organization affects employee attitudes and behaviors and influences the structure and organization of work (Koepcke, 1994; Ray, Harris, & Dye, 1994). Small business owners are responsible for deterrnining appropriate resource allocations in order for the firm to meet predetermined goals and objectives. Undertaking the process of diffusing IT, however, may be somewhat precarious given the characteristics of these businesses. Customarily, small businesses have limited financial resources and technological expertise. Given a limited resource base from which to draw, it is important for small business owners to thoroughly assess their environment prior to committing resources to IT initiatives (Ramamurthy, 1995). Thorough assessment of the environment may enhance the acceptance and proper use of the technology by organization members. Given the reported saliency of e-commerce, many small business owners are appraising their environments and are developing strategies and plans for the diffusion of this technology in their firms. Part of this strategic planning process involves examining pre-adoption attitudes that are held with respect to the technology. Implementing IT initiatives entails diffusing the IT within the business framework. …" @default.
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• W224337771 date "2001-03-01" @default.
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• W224337771 title "E-Commerce Attitudes and Technology Involvement: Organizational Perspectives" @default.
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