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- W2244182008 abstract "Nowadays, gastronomy has taken on a new role associated with social, cultural, pleasure and entertainment needs and has become one of the main motivations for travel. Therefore, agriculture and food have become extremely important new drivers of tour ism in production areas. The positive relationship between gastronomy and tourist activity is an economic catalyst for growth in specific territories, promoting local products and providing added value to the tourist. In this context, gastronomic tourism is an excellent business opportunity for Spain if the country is able to capitalize on the development of high-quality agriculture and food, especially related to olive oil. This paper analyses the state of olive oil tourism in Spain. Based on qualitative interviews with gastronomic tourism experts, and specifically olive oil tourism experts, this paper proposes a series of recommendations to guide the design and improvement of olive oil based tourism products and aid the creation of related experiences." @default.
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- W2244182008 date "2013-01-01" @default.
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- W2244182008 title "Turning food into a gastronomic experience: Olive oil tourism" @default.
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