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- W2244392010 abstract "The Australian Tourist Commission has nominated 1994 as the year to 'Discover the Great Australian Outdoors'. This will add to the current interest and research now being focused on the 'outback'. Even with the intensity of current interest there is limited research available on the 'outback'. There is no research in the crucial areas of tourists' perception, satisfaction levels, expectations, behaviours, ie. 'information from tourists on the ground'. With the aim to develop an informed, research based understanding of the 'outback' a five year project was established. The resources, research plan, methods and techniques to conduct this 'outback' research are outlined. The current research was utilised to gather a broad based description of 'outback'. This paper reports on the most visited 'outback' locations; the most important 'outback' features; the 'best' and 'worst' 'outback' experiences; the most attended 'outback' activities; a demographic 'sketch' of the tourists in the sample who have visited the 'outback'. A 'rough' map is produced to define the 'outback' using the locations elicited. The research findings reinforced the definition of 'rural' in Rural tourism, and supported QTTC findings in the Domestic market segmentation study, (1991)." @default.
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- W2244392010 date "1994-01-01" @default.
- W2244392010 modified "2023-09-27" @default.
- W2244392010 title "Imaging the 'outback'" @default.
- W2244392010 hasPublicationYear "1994" @default.
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