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- W2246075708 abstract "In three studies we show that the positive relationship between identity signaling and need for public recognition only exists if need for public recognition is activated by the environment. Identity signaling is the result of the interplay between brands, the explicitness of the brand logo and the environment in which brands and brand logos are presented." @default.
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- W2246075708 date "2011-01-01" @default.
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- W2246075708 title "I Show You Only Who I Am If Needed: Identity Signaling As a Result of the Interaction Between Personal Motives and Situational Factors" @default.
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