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- W2246200518 abstract "Vast research on the social identity approach to attitude-behaviour relations, has operationalised group norms as a mixture of both descriptive (i.e., what people actually do), and injunctive aspects (i.e., what people think you should do). The results of two experiments designed to tease apart the relative impact of descriptive and injunctive group norms will be reported. In both studies, university students’ attitudes towards current campus issues are obtained, descriptive and injunctive group norms are manipulated orthogonally, and participants’ post-test attitudes, behavioural intentions, and behaviour are assessed. In both studies, injunctive and descriptive group norms interact to influence attitudes, intentions, and behaviour, such that the critical determinant of attitude-consistent behaviour is the extent to which the content of the two norms is consistent. Thus, this research illustrates that groups influence our attitudes and behaviours in two ways, not only by what they say, but also by what they do." @default.
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- W2246200518 date "2006-01-01" @default.
- W2246200518 modified "2023-09-24" @default.
- W2246200518 title "Do as we say and as we do: The interplay of descriptive and injunctive group norms in the attitude-behaviour relationship" @default.
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