Matches in SemOpenAlex for { <https://semopenalex.org/work/W2246362287> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W2246362287 abstract "Small to medium-sized enterprises (SMEs) including small application service providers (ASPs) are playing an increasingly important role in the development of global economies particularly in developing countries like China. This paper studies marketing strategies of small application service providers (ASP) with a focus on what the important factors are to establish a new ASP business in China. An analytical hierarchy process (AHP) method is used to analyse critical factors of the ASP industry. The research surveyed CEOs or senior managers who are working in ASP firms, to identify how a marketing strategy can be developed for an ASP firm to start business in China. It is found that the localisation of middle level managers, the localisation of products and services, the protection of intellectual property (IP), and infrastructure and transportation system are the most important factors for small ASP firms to do business in China." @default.
- W2246362287 created "2016-06-24" @default.
- W2246362287 creator A5033358702 @default.
- W2246362287 creator A5060518743 @default.
- W2246362287 date "2003-01-01" @default.
- W2246362287 modified "2023-09-26" @default.
- W2246362287 title "Marketing strategy for small application service providers in a new market" @default.
- W2246362287 hasPublicationYear "2003" @default.
- W2246362287 type Work @default.
- W2246362287 sameAs 2246362287 @default.
- W2246362287 citedByCount "0" @default.
- W2246362287 crossrefType "proceedings-article" @default.
- W2246362287 hasAuthorship W2246362287A5033358702 @default.
- W2246362287 hasAuthorship W2246362287A5060518743 @default.
- W2246362287 hasConcept C111919701 @default.
- W2246362287 hasConcept C116537 @default.
- W2246362287 hasConcept C144133560 @default.
- W2246362287 hasConcept C144237770 @default.
- W2246362287 hasConcept C162324750 @default.
- W2246362287 hasConcept C162853370 @default.
- W2246362287 hasConcept C17744445 @default.
- W2246362287 hasConcept C191935318 @default.
- W2246362287 hasConcept C199539241 @default.
- W2246362287 hasConcept C2780378061 @default.
- W2246362287 hasConcept C31170391 @default.
- W2246362287 hasConcept C34447519 @default.
- W2246362287 hasConcept C40700 @default.
- W2246362287 hasConcept C41008148 @default.
- W2246362287 hasConcept C61063171 @default.
- W2246362287 hasConcept C76143314 @default.
- W2246362287 hasConcept C87345402 @default.
- W2246362287 hasConcept C93032411 @default.
- W2246362287 hasConcept C98045186 @default.
- W2246362287 hasConceptScore W2246362287C111919701 @default.
- W2246362287 hasConceptScore W2246362287C116537 @default.
- W2246362287 hasConceptScore W2246362287C144133560 @default.
- W2246362287 hasConceptScore W2246362287C144237770 @default.
- W2246362287 hasConceptScore W2246362287C162324750 @default.
- W2246362287 hasConceptScore W2246362287C162853370 @default.
- W2246362287 hasConceptScore W2246362287C17744445 @default.
- W2246362287 hasConceptScore W2246362287C191935318 @default.
- W2246362287 hasConceptScore W2246362287C199539241 @default.
- W2246362287 hasConceptScore W2246362287C2780378061 @default.
- W2246362287 hasConceptScore W2246362287C31170391 @default.
- W2246362287 hasConceptScore W2246362287C34447519 @default.
- W2246362287 hasConceptScore W2246362287C40700 @default.
- W2246362287 hasConceptScore W2246362287C41008148 @default.
- W2246362287 hasConceptScore W2246362287C61063171 @default.
- W2246362287 hasConceptScore W2246362287C76143314 @default.
- W2246362287 hasConceptScore W2246362287C87345402 @default.
- W2246362287 hasConceptScore W2246362287C93032411 @default.
- W2246362287 hasConceptScore W2246362287C98045186 @default.
- W2246362287 hasLocation W22463622871 @default.
- W2246362287 hasOpenAccess W2246362287 @default.
- W2246362287 hasPrimaryLocation W22463622871 @default.
- W2246362287 hasRelatedWork W1171302923 @default.
- W2246362287 hasRelatedWork W1588871836 @default.
- W2246362287 hasRelatedWork W2041610244 @default.
- W2246362287 hasRelatedWork W2041726209 @default.
- W2246362287 hasRelatedWork W2042518190 @default.
- W2246362287 hasRelatedWork W2061787687 @default.
- W2246362287 hasRelatedWork W2158715023 @default.
- W2246362287 hasRelatedWork W2163822474 @default.
- W2246362287 hasRelatedWork W2182964669 @default.
- W2246362287 hasRelatedWork W2295235588 @default.
- W2246362287 hasRelatedWork W2373633721 @default.
- W2246362287 hasRelatedWork W2383995175 @default.
- W2246362287 hasRelatedWork W2428205537 @default.
- W2246362287 hasRelatedWork W2560680115 @default.
- W2246362287 hasRelatedWork W2808179555 @default.
- W2246362287 hasRelatedWork W3048412277 @default.
- W2246362287 hasRelatedWork W3122345784 @default.
- W2246362287 hasRelatedWork W3122608194 @default.
- W2246362287 hasRelatedWork W3125962650 @default.
- W2246362287 hasRelatedWork W3191845987 @default.
- W2246362287 isParatext "false" @default.
- W2246362287 isRetracted "false" @default.
- W2246362287 magId "2246362287" @default.
- W2246362287 workType "article" @default.