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- W2246768144 abstract "This e-book examines a broad range of topics to give the reader a sense of the effect of their overall marketing strategy and execution. This includes: Measures of market penetration and coverage, including i¾ measures of penetration, trial, and repeat purchase rate, as well as measures of brand equity and channel coverage and sales force performance.i¾ i¾ Measures of price, promotion, and advertising performance, including assessments to the price one is able to command relative to our competition,i¾ and determining the price premium.i¾ Measures ofi¾ promotion or advertising effects, including metrics to determine the difference between actual and baseline sales, i¾ and metrics to measure i¾ impressions, awareness, reach, and frequency.i¾ i¾ Having the above at your fingertips will ensure that you are able to plan and execute the best marketing and promotion plan." @default.
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- W2246768144 date "2007-10-10" @default.
- W2246768144 modified "2023-09-24" @default.
- W2246768144 title "Marketing metrics: managing your product mix, pricing, sales channels & promotions" @default.
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