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- W2247173655 abstract "Public relations practice can benefit enormously from stepping outside the traditional ‘problem-solution-next-problem’ thinking loop, and embracing the alternative approach offered by Appreciative Inquiry. This commentary signals a research agenda which will be outlined in more detail in a forthcoming full-length paper. The author welcomes feedback and discussion on the work in progress; please see contact details at the end of the article." @default.
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- W2247173655 date "2004-01-01" @default.
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- W2247173655 title "Appreciative public relations: an alternative to the problem-solution loop" @default.
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