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- W2247197539 abstract "A few examples are described of the many types of advertising and promotional means that have been used by the marketing department of a transit system. A color-the-bus contest sponsored by the San Diego Transit brought much free newspaper publicity. Publicity was also achieved when arrangements were made for bus drivers to drive some new buses to the city from Pontiac, Michigan. The bus system's concern for the populace was brought home by its reduction of fares for senior citizens and extension of student passes for 24 hours a day, 7 days a week and all year long. Other advertising campaigns included a reduced fare program for family tours on Sunday. The closure of a ferry service and the introduction of exact-fare also brought with it much advance publicity. The celebration for recieving a grant for an office facility was well publicized. Catchy phraseology and good humor evident in slogans used on the sides of buses have been a great sucess in increasing ridership. Innovative advertising and promotion have also been used in Toronto." @default.
- W2247197539 created "2016-06-24" @default.
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- W2247197539 date "1974-01-01" @default.
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- W2247197539 title "MARKETING PUBLIC TRANSPORTATION" @default.
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