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• W224724217 abstract "With as much hype has been put forth concerning the Internet, it is a wonder that anyone takes it seriously anymore. Still, as all of the industry experts tell us, it is here to stay, and now there is practically no one who does not agree that the Internet is and will continue to be an important part of the business and academic worlds. So the question becomes what are we in the educational arena doing to acquaint our students with this reality. In many respects, the news is not so bad. Most major universities provide students and faculty with Internet access. And even small colleges have plans to move into that arena soon Still, do these plans actually demonstrate to our students how to use the Internet? We assume that they will use e-mail. Most of them do. We assume that they will do research on the Internet. Most of them do. At this point most students' involvement will cease. If that is the case, then the Internet becomes for them just a fast version of the U.S. Mail and a very convenient doorway into the library and the world that it contains. Shirley Alexander (1995) argues in the article Teaching and learning on the World Wide Web, that the Internet is only the latest in a long line of learning technologies, starting with the invention of writing itself, that have promised to revolutionize learning. If it fails to achieve that end, it will be because we as educators have failed to conceptualize fully its possibilities. Alexander argues that as we have done in the past, we will adapt new technology to old modes of teaching and learning. As a result, the Internet will fail to realize its potential as a learning tool. Limiting use of the Internet to research and e-mail is an example of adaptation, not re-conceptualization. The purpose of this article is to argue that the use of Web pages in teaching can be a first step in the direction of re-conceptualizing the learning and teaching possibilities of the World Wide Web. My own particular experience has been with using a web page in a graduate level business communication class, but I believe that the technique will translate well to any class. I can certainly not claim to be the first instructor to use a Web page for my class. There are many. One of the most memorable I have seen is from the University of Texas. An American literature class taught by Michelle Maynard has created a hypertext version of portions of Toni Morrison's novel Beloved. The class has also created home pages for other authors they have studied. What is more, even students within the class have hypertext links for their own Web pages. This gives us something to start with because it suggests at least two of the possibilities of a class-wide Web page: to explore the possibilities of the Internet and to link students in the class outside of class time. I have used a Web page for the past year in my executive communication class. I have had similar goals. I cannot claim to have fulfilled them with the same success as the American literature class at the University of Texas, but I can claim some success and some sense of the promise this technique may hold I did not choose to create my Web page out of any broad philosophical desire to re-conceptualize learning on the World Wide Web. Rather, I had a much more practical goal in mind. I was given a specific task as a part of the newly created MBA program at Shorter College's School of Professional Programs. I was to create a graduate level class that emphasized three types of communication: written communication, oral communication, and computer-enhanced communication. I was to design my course for the working adult, a substantial part of our enrollment. The course was to meet once weekly for four hours with the instructor. Student learning teams from the class (consisting of three to six students) would meet once more during the week for four hours. Though the conditions described above do not demonstrate for us the traditional business writing class, they do show us a rapidly growing trend in professional business programs: courses tailor-made for working adults. …" @default.
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• W224724217 date "1998-09-22" @default.
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• W224724217 title "Using a Web Page in Business Communication Class" @default.
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