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- W2247306198 abstract "The success of alpha-numeric brands depends partly on consumers’ reactions to its name. As such the liking of the number that is included plays a crucial role. Three studies show that reactions to alpha-numeric brand names comprising larger/smaller numbers depend on the magnitude interpretation frame that is contextually activated." @default.
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- W2247306198 date "2012-01-01" @default.
- W2247306198 modified "2023-09-22" @default.
- W2247306198 title "When lower is better: the impact of activated magnitude interpretation frames on reactions to alpha-numeric brand names" @default.
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