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- W2247322441 abstract "Intensive market and technology changes within the finance organizations environment have significant consequences in performing executive and creative marketing activities. This paper focuses on analysis of CRM management development process in finance services industry and provides argumentative review of CRM contribution to business results in order to identify useful instruments in this complex area and offer appropriate solutions that will confirm usability of its adaptation in the finance services industry. CRM concept presents harmonization of business strategies, organization structure and corporate culture, based on the information concerned with clients and information technology, with the aim to fulfill their needs and create business benefit and revenue through every single contact made with the client. Therefore, application of CRM concept represents significant factor for competitive advantage in finance services industry. Thus, this paper presents research results in respect to the level of CRM implementation in financial organizations in Serbia, as a specific indicator of overall development within the financial services industry." @default.
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- W2247322441 date "2011-01-01" @default.
- W2247322441 modified "2023-09-28" @default.
- W2247322441 title "Development and CRM management in finance services industry" @default.
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