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- W2247356541 abstract "This chapter explores the phenomenon of sport celebrity through a critical examination of the celebrity status and influence of the Barcelona and Brazil footballer Neymar da Silva Santos Junior. Beginning with a brief discussion of Brazilian football as an exemplar of sport's conflation with contemporary celebrity culture, the chapter offers an understanding of how normative expectations of brasilidade (Brazilianness) are reproduced through the performance, representation, and consumption of the spectacle, particularly as expressed through the bodies of celebrated players. As the product of a neoliberalizing Brazil, Neymar's public persona is articulated according to, and through, neoliberal logics. Through various media and promotional texts, Neymar's performative practice, style of play, and public persona have been framed and presented to the Brazilian populace in such a way as to render him complicit in the articulation of national sensibilities, narratives, and subjectivities through which Brazilian commercial culture imagines and idealizes itself." @default.
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- W2247356541 date "2015-10-05" @default.
- W2247356541 modified "2023-10-13" @default.
- W2247356541 title "Neymar: Sport Celebrity and Performative Cultural Politics" @default.
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- W2247356541 doi "https://doi.org/10.1002/9781118475089.ch23" @default.
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