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- W2247381439 abstract "Companies vary in the way they structure their market research function. This was hypothesized to affect the perceived value of their research. A survey of 241 marketing managers in major Australian firms showed that structure positively affected the perceived value of market research information while bolstering the internal client’s position." @default.
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- W2247381439 date "2004-01-01" @default.
- W2247381439 modified "2023-09-26" @default.
- W2247381439 title "MANAGEMENT OF THE MARKET RESEARCH FUNCTION IN CLIENT FIRMS" @default.
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