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- W2247408974 abstract "The concepts of social and functional benefits residing in the purchase and ownership of products have been around for a long time. The ideas of identifying and measuring consumer tendencies in this regard are relatively new constructs. This study contrasts status-seeking and role-relaxed consumers across social influence and personal factors." @default.
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- W2247408974 date "2009-11-20" @default.
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- W2247408974 title "Consumer Behavior from a Social Communication Perspective: A Research on Young Adults" @default.
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