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- W2247487028 abstract "A study entitled Practices of Families in the Management of Consumer Durables was conducted to have an insight into the expressed and unspoken needs and motivations as triggers in the acquisition and use of consumer durables by families and the management process they adopted in doing so. A sample 150 families was drawn from lower middle income group families in the expanding stage of their life cycle. A semi-structured interview schedule and a game were used as to collect the data. Women formed the key respondents while their husbands and other family members supplemented the information. Data was analysed to study the relationship between the selected demographic variables and the acquisition practices. The sample displayed homogenous buyer behaviour and motivations as reflected in the pattern of ownership of a basic set of durables by all. Women's roles were confined to being initiators, influencers and users while men were the key decision makers while purchasing the durables. Budget was invariably a major constraint the families had to work within. The study pointed out that greater consumer awareness and education of women would not only boost their confidence but also make them a great force in the consumer market space." @default.
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- W2247487028 date "2014-01-01" @default.
- W2247487028 modified "2023-09-23" @default.
- W2247487028 title "Practices of families in the management of consumer durables" @default.
- W2247487028 hasPublicationYear "2014" @default.
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