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- W2247682325 abstract "The business of developing new products should be market driven. The market must be identified and the proposed product thoroughly researched. A structured systematic approach to each stage must be taken, from the initial market survey to the final distribution chain. Each stage should be carefully appraised as to if it meets pre-set goals on performance, cost and market acceptability. Manufacturing, finance, advertising and distribution systems must all be in place long before launch date. This business is perhaps the most all-encompassing multi-discipline business of all. Besides the technical and manufacturing aspects, expertise is required in Buying, Selling, Banking, Advertising, Government negotiating, Patent Law, etc. This paper covers many of these aspects." @default.
- W2247682325 created "2016-06-24" @default.
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- W2247682325 date "1988-01-01" @default.
- W2247682325 modified "2023-09-23" @default.
- W2247682325 title "Developing New Products for the World Market" @default.
- W2247682325 hasPublicationYear "1988" @default.
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