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- W2247686141 abstract "This paper examined the possibility of an extension of Fyvbjerg’s conceptualization of critical case study research methodology for the introduction of event study methodology assumptions and best practices to the promotion management field. First, it attempted to do this by categorizing fifty identified empirical papers into Bent Flyvbjerg’s methodological guidelines for a reformed social science. These guidelines were directly and implicitly equated with the assumptions and best practices of event study methodology. Second, an extended summary of each of the studies was provided. Third, the occurrence of each category was presented in these three sections. The paper provided nine (9) summary points and seven (7) interpretive claims. The discussion section assessed the extent to which these points and claims have addressed the stated aim of the paper, it reviewed whether the claims were unique in relation to existing literature and explored some implications and future possibilities. In conclusion, we stated that the extension of Flyvbjerg’s conceptualization of critical case study research method seemed to become one of the most promising research methodology theories in the promotion management literature." @default.
- W2247686141 created "2016-06-24" @default.
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- W2247686141 date "2010-01-01" @default.
- W2247686141 modified "2023-09-26" @default.
- W2247686141 title "Strengthening Event Study Methodology to the Promotion Management Field Based on Flyvbjerg’s Methodological Guidelines on Critical Case Study" @default.
- W2247686141 hasPublicationYear "2010" @default.
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