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- W2247693970 abstract "Gatekeeper's Impact on Sampling. The Instance of automotive Te levision Commercials?. The sociological interest in process generated data is not new. New, however, is the different emphasis in the discussion of issues connected to that category of data. Since its character has changed in the last 30 years due to the amplification of material used, it is necessary to display dif ferences within this category and list potentialities and problems which are at tached to the different types. In this article I am going to focus on a problem that emerges when using television commercials: gatekeepers. Highlighting the methodological aspect, I will enhance a discussion that has so far reflected the analytical and practical aspect of that problem. Consequently, I will make a suggestion where to handle this methodological aspect in the research process and how." @default.
- W2247693970 created "2016-06-24" @default.
- W2247693970 creator A5012763135 @default.
- W2247693970 date "2009-01-01" @default.
- W2247693970 modified "2023-09-22" @default.
- W2247693970 title "Der Einfluss von Gatekeepern auf das Stichprobenproblem am Beispiel von Automobilfernsehwerbung" @default.
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- W2247693970 doi "https://doi.org/10.12759/hsr.34.2009.1.211-233" @default.
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