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- W2247757988 abstract "Advertising research as it is currently practised in Canada is reviewed — the questions researchers are called in to answer, the different techniques employed, and the use made of results in testing the efficacy of advertising. The author outlines in detail what advertising researchers do in the areas of testing of advertising strategy and pretesting of executions, describes advances in the research art in the US, and analyzes trends in advertising research generally." @default.
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- W2247757988 date "1984-02-01" @default.
- W2247757988 modified "2023-09-24" @default.
- W2247757988 title "Advertising Research in Canada — Where We are Today" @default.
- W2247757988 doi "https://doi.org/10.1177/1329878x8403100118" @default.
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