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• W2248292243 abstract "Based on the reverse thinking of innovation diffusion and Informational Influence Theory, this paper constructs a path model of the negative Internet Word-of-Mouth influence on innovation resistance in the environment of Chinese Genetically Modified Food market. The empirical study results show that objective factual negative IWOM is more credible but subjective evaluated negative IWOM has greater impact on perceived risk. Compared with the center dominant media, negative IWOM in individual dominant media has more credibility and perceived risk. Also, lower consumer risk attitude and perceived risk lead higher perceived risk caused by negative IWOM. Credibility and perceived risk, in turn, would have a negative significant impact on the product attitude. Finally, comparing with delay adoption, consumer product attitudes affect refusing and opposition adoption more pronouncedly. KEYWORD: GMF; Negative IWOM; Credibility; Perceived risk; Attitude; Innovation resistance" @default.
• W2248292243 created "2016-06-24" @default.
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• W2248292243 date "2015-01-01" @default.
• W2248292243 modified "2023-09-24" @default.
• W2248292243 title "The Effects of Negative IWOM on Consumer Innovation Resistance: An Empirical Study on GMF in China" @default.
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• W2248292243 doi "https://doi.org/10.2991/ssemse-15.2015.405" @default.
• W2248292243 hasPublicationYear "2015" @default.
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