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- W2250135703 abstract "It is a well known fact that ecolinguistics emerged in the 1990‟s as a new paradigm of linguistic research which took into account not only the social context in which language is embedded, but also the ecological context in which societies are embedded. Michael Halliday's 1992 paper New ways of Meaning: the challenge to applied linguistics is often credited as a seminal work which provided the stimulus for linguists to consider the ecological context and consequences of language. Among other things, the challenge that Halliday put forward was to make linguistics relevant to the issues and concerns of the 21st century, particularly the widespread destruction of ecosystems. The main example Halliday gave was that of „economic growth‟, where he described how the orientation of the English language with regard to unmarked terms such as large, grow, tall, and good gives growth a positive aspect, despite the negative ecological consequences. Since Halliday's initial comments, the field of ecolinguistics has developed considerably. The discipline of ecolingusitics is traditionally divided into two main branches, eco-critical discourse analysis and linguistic ecology (Fill 1996)." @default.
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- W2250135703 date "2008-01-01" @default.
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- W2250135703 title "Axiological analysis of print advertisements related to ecological issues in The Economist" @default.
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