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- W225017083 abstract "Abstract : Department of Defense budget reductions will affect the armed services both operationally and non-operationally in meeting the requirements of the National Military Strategy. Military recruiting is arguably one of the most significant, non-operational missions for each of the armed services, all of whom compete for the same segment of the population to fill the ranks of the all-volunteer force. The challenge to the services will be in discovering low-cost initiatives applicable to canvassing recruiters, which allow the services to accomplish annual missions during the forthcoming decade of budget reductions. This paper explores the low-cost, low-impact possibility for Marine Corps Recruiting Command to apply generational theory at the 'tactical level' of canvassing recruiters, just as MCRC applies generational theory in its expertly informed national advertising campaign at the 'strategic level'." @default.
- W225017083 created "2016-06-24" @default.
- W225017083 creator A5087782098 @default.
- W225017083 date "2013-04-24" @default.
- W225017083 modified "2023-09-27" @default.
- W225017083 title "Generational Recruiting: Applying Generational Theory to Tactical Level Recruiting" @default.
- W225017083 hasPublicationYear "2013" @default.
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