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• W2250973743 abstract "This research focuses on investigating factors that are associated with consumer attitude toward online shopping, and how attitude in turn, relates to online purchasing behavior. The target sample of 400 respondents was Thai and foreign consumers, both male and female, who are familiar with computer and the internet, aged 18 and over, and living in Bangkok. The data collection was conducted at business districts, department stores in the center of Bangkok, and universities. From the findings, age and education are found to have relationship with online shopping. Benefits perception and psychographics are also related to attitude toward online shopping. Attitude toward online shopping is found to have positive relationship with online purchasing in all three aspects (money spent, average time spent, and frequency of purchasing)." @default.
• W2250973743 created "2016-06-24" @default.
• W2250973743 creator A5003840370 @default.
• W2250973743 date "2009-03-13" @default.
• W2250973743 modified "2023-09-28" @default.
• W2250973743 title "Online Shopping Behavior: A Study of Consumers in Bangkok" @default.
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• W2250973743 hasPublicationYear "2009" @default.
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