Matches in SemOpenAlex for { <https://semopenalex.org/work/W2252824301> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W2252824301 abstract "LANGUAGE NOTE | Document text in English; abstract also in Chinese. The study attempts to investigate the choice preference of basketball shoe brands as perceived by the young basketball players in Hong Kong. A survey questionnaire was designed with content validity being established. The data for this study were collected from 240 young basketball enthusiasts in Hong Kong. Data were treated utilizing descriptive statistics mainly in terms of frequency counts and percentages. Chi-square statistic was used to determine the gender differences in various variables. Nike is the most dominant basketball shoe brand as indicated by the respondents. Male subjects chose the basketball shoe products because of the ‘comfortableness' and ‘price', whereas shoe ‘style' is the females' first choice. Kobe Bryant, Michael Jordan, and Lebron James were identified as the top three most popular NBA players who are endorsers to basketball shoe brands. The use of NBA to promote basketball shoe branding in Hong Kong appears to have further room for development. The present finding provides some insight and understanding about the basketball shoe products and market in Hong Kong. 本研究旨在探討本港年青籃球愛好者對籃球鞋品牌的喜好，研究以問卷調查方式進行，共收集了240名年青籃球愛好者的意見並進行統計分析。結果顯示：Nike是最受歡迎的品牌；「舒適」和「價錢」是男性受訪者喜歡選購籃球鞋的原因；而女性則喜愛籃球鞋的款式。高比拜仁、米高佐敦及勒邦占士的贊助品牌是最受年青籃球愛好者所喜歡的。" @default.
- W2252824301 created "2016-06-24" @default.
- W2252824301 creator A5026880284 @default.
- W2252824301 date "2010-06-01" @default.
- W2252824301 modified "2023-09-26" @default.
- W2252824301 title "Basketball Shoe Brand Preference of the Young Basketball Enthusiasts in Hong Kong" @default.
- W2252824301 doi "https://doi.org/10.24112/ajper.161783" @default.
- W2252824301 hasPublicationYear "2010" @default.
- W2252824301 type Work @default.
- W2252824301 sameAs 2252824301 @default.
- W2252824301 citedByCount "0" @default.
- W2252824301 crossrefType "journal-article" @default.
- W2252824301 hasAuthorship W2252824301A5026880284 @default.
- W2252824301 hasBestOaLocation W22528243011 @default.
- W2252824301 hasConcept C103189561 @default.
- W2252824301 hasConcept C105795698 @default.
- W2252824301 hasConcept C112698675 @default.
- W2252824301 hasConcept C144133560 @default.
- W2252824301 hasConcept C15744967 @default.
- W2252824301 hasConcept C166957645 @default.
- W2252824301 hasConcept C205649164 @default.
- W2252824301 hasConcept C2777680339 @default.
- W2252824301 hasConcept C2781249084 @default.
- W2252824301 hasConcept C33923547 @default.
- W2252824301 hasConceptScore W2252824301C103189561 @default.
- W2252824301 hasConceptScore W2252824301C105795698 @default.
- W2252824301 hasConceptScore W2252824301C112698675 @default.
- W2252824301 hasConceptScore W2252824301C144133560 @default.
- W2252824301 hasConceptScore W2252824301C15744967 @default.
- W2252824301 hasConceptScore W2252824301C166957645 @default.
- W2252824301 hasConceptScore W2252824301C205649164 @default.
- W2252824301 hasConceptScore W2252824301C2777680339 @default.
- W2252824301 hasConceptScore W2252824301C2781249084 @default.
- W2252824301 hasConceptScore W2252824301C33923547 @default.
- W2252824301 hasLocation W22528243011 @default.
- W2252824301 hasOpenAccess W2252824301 @default.
- W2252824301 hasPrimaryLocation W22528243011 @default.
- W2252824301 hasRelatedWork W2019918462 @default.
- W2252824301 hasRelatedWork W2151157557 @default.
- W2252824301 hasRelatedWork W2349761370 @default.
- W2252824301 hasRelatedWork W2351115510 @default.
- W2252824301 hasRelatedWork W2352051124 @default.
- W2252824301 hasRelatedWork W2357896296 @default.
- W2252824301 hasRelatedWork W2360210239 @default.
- W2252824301 hasRelatedWork W2365172809 @default.
- W2252824301 hasRelatedWork W2366499157 @default.
- W2252824301 hasRelatedWork W2374679869 @default.
- W2252824301 hasRelatedWork W2374705647 @default.
- W2252824301 hasRelatedWork W2377699815 @default.
- W2252824301 hasRelatedWork W2379791550 @default.
- W2252824301 hasRelatedWork W2383820937 @default.
- W2252824301 hasRelatedWork W2392645388 @default.
- W2252824301 hasRelatedWork W2943977668 @default.
- W2252824301 hasRelatedWork W2946682250 @default.
- W2252824301 hasRelatedWork W3131133203 @default.
- W2252824301 hasRelatedWork W3210441036 @default.
- W2252824301 hasRelatedWork W390028365 @default.
- W2252824301 isParatext "false" @default.
- W2252824301 isRetracted "false" @default.
- W2252824301 magId "2252824301" @default.
- W2252824301 workType "article" @default.