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- W2254565588 abstract "Sponsorship has come a long way since the eighties. For one, it hasn't had to reinvent itself along with changing trends every two months. Not because it shouldn't have, but because it has managed to sustain its place as an effective player for brand building - and then some. To date however, Marketers still expect a 3:1 return on sponsorship while their advertising counterparts are not given the same targets." @default.
- W2254565588 created "2016-06-24" @default.
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- W2254565588 date "2011-04-01" @default.
- W2254565588 modified "2023-09-25" @default.
- W2254565588 title "Return that talk the talk : sponsorship vs. advertising" @default.
- W2254565588 hasPublicationYear "2011" @default.
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