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- W2255809849 abstract "The primary goal of this study was to examine the applicability of performance-based segmentation as a segmentation basis in order to assign potential visitors into homogeneous groups. Cluster analysis was used to establish three distinct performance-based segments. The relationship between these three performance-based segments and socio-demographic and behavioral characteristics was revealed using a series of ANOVA and chi-square tests. The findings indicate that there are distinct and interesting differences between these segments. The findings also have some implications for tourism marketers within the industry in terms of effectively targeting the different market segments." @default.
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- W2255809849 title "Performance-Based Segmentation" @default.
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