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- W2257130240 abstract "The purpose of this study is to explore gift purchase behaviour of Chinese outbound tourists. Data was obtained using in-depth interview with twenty Chinese people who have outbound travel experience in the past two years. Utilizing thematic analysis, three themes were revealed regarding the nature of gift purchase, the characteristics of gift purchase and the behaviour of gift purchase in tourism. In the tourism context, gift purchase decisions were influenced heavily by tour guides, sales assistant and other tourists. To select the right gift, participants invested considerable effort by taking into account the gift receiver and the product itself. Results were interpreted through cultural lens in the discussion section. Implications for destination practitioners and limitations are discussed at the end of this paper." @default.
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- W2257130240 date "2014-01-01" @default.
- W2257130240 modified "2023-09-28" @default.
- W2257130240 title "Making the right decision: An exploratory study of gift purchase behaviour by Chinese tourists" @default.
- W2257130240 hasPublicationYear "2014" @default.
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