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- W2257403986 abstract "Issue addressed: This study details how health messages are portrayed through one specialised aspect of the mass media: women's magazines for teenage girls. Methods: A content analysis of a sample of the only two Australian teenage women's magazines determined their priority areas and the industries providing their advertising revenue. A rhetorical analysis explored how health messages were conveyed. This was done by examining the topics covered, actions recommended, reasons for undertaking these actions and key 'voices' involved in the dialogue. Results: While teenage magazines are primarily concerned with celebrities, beauty and the promotion of fashion, they still address a wide range of health issues. The most frequently mentioned reasons given for undertaking health related activities were for pleasure, to be fashionable, to be like celebrities and to enhance physical attractiveness. Health, fashion and beauty information was blurred. Emphasis was on actions the individual could undertake to improve their own health. The participants in the magazines' dialogue on health were journalists, advertisers, health experts and readers. Conclusions: Teenage magazines are suitable vehicles for health promotion. However, to be used effectively, the style of the magazine, its priorities and the manner in which it presents such information must be considered. So what?: Understanding how teenage magazines portray health issues is a first step toward their effective utilisation by health promotion professionals. The results of this study can assist health professionals present issues in a way that will appeal to the magazines' editorial staff and their readers. This will assist in the effective dissemination of health messages to adolescent girls. (author abstract)" @default.
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- W2257403986 date "2000-01-01" @default.
- W2257403986 modified "2023-09-24" @default.
- W2257403986 title "Using magazines for adolescent females as a vehicle for health promotion" @default.
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