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- W2257435977 abstract "Museum services worldwide have experienced profound changes aimed at transforming the classic way of displaying wealth of museums, traditional and formal to fun and interaction spaces for visitors; however in the country, specifically in Quito, it has not yet generated the conversion, providing the opportunity to create a new museum adapted to the new international museum trend. Thus, the implementation of a wax contemporary museum in Quito is analyzed in this business case whose value proposition against the market is the following: Exhibition of Ecuadorian and foreign contemporaries wax figures. Characters diversity in various exhibition themes. Visual and audible technological implementation. Visitor is capability to interact in the scenarios. The market where the business takes place is apparently a red ocean (consolidated market many competitors); but underdeveloped and stagnant, giving the possibility to transform it into a blue ocean (growth market of few competition), where a potential attractive demand is displayed (between 128,160 to 249,704 services per year) than expressed in monetary terms anticipated an income 360,560.22 dollars to 702,507.56 dollars per year, with only 366,627.61 dollars of investment. According to the analysis of project evaluation, the NPV is positive, the IRR is above the discount rate and the payback period is estimated in about two years, which guarantees the project viability." @default.
- W2257435977 created "2016-06-24" @default.
- W2257435977 creator A5039356878 @default.
- W2257435977 creator A5049605151 @default.
- W2257435977 date "2015-01-01" @default.
- W2257435977 modified "2023-09-27" @default.
- W2257435977 title "Implementación de un museo contemporáneo de cera para la ciudad de Quito" @default.
- W2257435977 hasPublicationYear "2015" @default.
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