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- W2258107124 abstract "The phenomenon of banner blindness has concerned researchers, advertisers and website publishers during these years. In order to alleviate the phenomenon, this study attempted to develop a banner recommendation system which could arrange banners according the relative salience of keywords on a webpage viewed by a user. The prototypical system are being developed, however, we have made an initial examination on the effectiveness of its banner recommendation functionality. It was found that two recommendation accuracies for the system calculated with two different criteria both were significantly higher than the probability by chance." @default.
- W2258107124 created "2016-06-24" @default.
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- W2258107124 date "2015-01-01" @default.
- W2258107124 modified "2023-09-27" @default.
- W2258107124 title "Examining the Validity of the Banner Recommendation System" @default.
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- W2258107124 doi "https://doi.org/10.1007/978-3-319-20892-3_31" @default.
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