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- W2259768057 abstract "Purpose – The aim of the paper is to explore how quality management (QM) principles can be used to mitigate cross-cultural challenges in new product introduction across national borders.Design/Meth ..." @default.
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- W2259768057 date "2014-01-01" @default.
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- W2259768057 title "Quality management – a means to bridge cultural differences?" @default.
- W2259768057 hasPublicationYear "2014" @default.
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