Matches in SemOpenAlex for { <https://semopenalex.org/work/W2260024699> ?p ?o ?g. }
Showing items 1 to 67 of
67
with 100 items per page.
- W2260024699 endingPage "34" @default.
- W2260024699 startingPage "24" @default.
- W2260024699 abstract "The paper reexamined the effectiveness of Advertising in Selected Soft Drink Companies in Lagos, Nigeria. The study linked with past researches through its extensive conceptual, theoretical and empirical literature review. The methodology adopted was survey research design. The study population was the staff in marketing positions in the selected companies. Questionnaire was administered on samples from the selected Companies. The weighted means and percentage values of the respondents were used in the analysis and decision making. The findings showed the need for a better understanding of organizational factors that determine the commitment of organizational resources to drive achievement of advertising goals because of its impacts on customers’ awareness and product adoption.. The study concluded that advertising is a potent and veritable tool for achieving marketing goals. The study recommended that firms should identify the best advertising program to achieve its advertising goals. By implication, marketing decision maker should incorporate advertising expenditures in the marketing budget in appreciation of its role." @default.
- W2260024699 created "2016-06-24" @default.
- W2260024699 creator A5018984370 @default.
- W2260024699 creator A5075880945 @default.
- W2260024699 date "2015-01-01" @default.
- W2260024699 modified "2023-09-28" @default.
- W2260024699 title "Re-examination of Advertising Effectiveness in Selected Soft Drink Companies in Lagos State, Nigeria: A Descriptive Analysis" @default.
- W2260024699 hasPublicationYear "2015" @default.
- W2260024699 type Work @default.
- W2260024699 sameAs 2260024699 @default.
- W2260024699 citedByCount "0" @default.
- W2260024699 crossrefType "posted-content" @default.
- W2260024699 hasAuthorship W2260024699A5018984370 @default.
- W2260024699 hasAuthorship W2260024699A5075880945 @default.
- W2260024699 hasConcept C105795698 @default.
- W2260024699 hasConcept C112698675 @default.
- W2260024699 hasConcept C142546437 @default.
- W2260024699 hasConcept C144024400 @default.
- W2260024699 hasConcept C144133560 @default.
- W2260024699 hasConcept C149923435 @default.
- W2260024699 hasConcept C162853370 @default.
- W2260024699 hasConcept C2524010 @default.
- W2260024699 hasConcept C2908647359 @default.
- W2260024699 hasConcept C33923547 @default.
- W2260024699 hasConcept C39896193 @default.
- W2260024699 hasConcept C90673727 @default.
- W2260024699 hasConceptScore W2260024699C105795698 @default.
- W2260024699 hasConceptScore W2260024699C112698675 @default.
- W2260024699 hasConceptScore W2260024699C142546437 @default.
- W2260024699 hasConceptScore W2260024699C144024400 @default.
- W2260024699 hasConceptScore W2260024699C144133560 @default.
- W2260024699 hasConceptScore W2260024699C149923435 @default.
- W2260024699 hasConceptScore W2260024699C162853370 @default.
- W2260024699 hasConceptScore W2260024699C2524010 @default.
- W2260024699 hasConceptScore W2260024699C2908647359 @default.
- W2260024699 hasConceptScore W2260024699C33923547 @default.
- W2260024699 hasConceptScore W2260024699C39896193 @default.
- W2260024699 hasConceptScore W2260024699C90673727 @default.
- W2260024699 hasLocation W22600246991 @default.
- W2260024699 hasOpenAccess W2260024699 @default.
- W2260024699 hasPrimaryLocation W22600246991 @default.
- W2260024699 hasRelatedWork W1593420411 @default.
- W2260024699 hasRelatedWork W1721818785 @default.
- W2260024699 hasRelatedWork W1990867541 @default.
- W2260024699 hasRelatedWork W2140939110 @default.
- W2260024699 hasRelatedWork W2182406189 @default.
- W2260024699 hasRelatedWork W2188524563 @default.
- W2260024699 hasRelatedWork W2270512461 @default.
- W2260024699 hasRelatedWork W2297831263 @default.
- W2260024699 hasRelatedWork W2509071348 @default.
- W2260024699 hasRelatedWork W2891905316 @default.
- W2260024699 hasRelatedWork W2899387760 @default.
- W2260024699 hasRelatedWork W2938476075 @default.
- W2260024699 hasRelatedWork W2945458873 @default.
- W2260024699 hasRelatedWork W2963578957 @default.
- W2260024699 hasRelatedWork W3038251046 @default.
- W2260024699 hasRelatedWork W3126789236 @default.
- W2260024699 hasRelatedWork W3130694255 @default.
- W2260024699 hasRelatedWork W2115138805 @default.
- W2260024699 hasRelatedWork W2733170036 @default.
- W2260024699 hasRelatedWork W2740729099 @default.
- W2260024699 isParatext "false" @default.
- W2260024699 isRetracted "false" @default.
- W2260024699 magId "2260024699" @default.
- W2260024699 workType "article" @default.